
These are tough times for talking about climate change. At the political level, the issue has become more polarized, and in everyday life, people are overwhelmed by immediate concerns like affordability and security. In this context, it can be hard to know how or even whether to bring up climate change at all.
In this session delivered by Ghadah Alrasheed, Resource and Training Director at Re:Climate, we’ll explore how parents can talk to other parents, schools, elected officials, and their communities about why climate change matters to their kids’ well-being and future. Parents don’t need a science degree or policy background. Their power comes from their lived experiences, their roles as caregivers, and their voice as concerned citizens/voters. We’ll look at how parents can use that power to shift attitudes and inspire action.
The session draws on findings from Canadian public opinion research, media analysis, and insights from communication, tested narratives and psychology research. Our focus will be on tools parents can use to tell their stories, build trust, and connect with others.
We’ll cover:
- Who we’re talking to: What Canadians believe, value, and care about
- What Canadians don’t get about climate change
- What’s trending and missing in public conversations and media coverage of climate and energy, and why this matters
- Narrative, framing and other tools to help connect with people’s values and move past common barriers
About our presenter:
Ghadah Alrasheed | Resource and Training Director, Re:Climate 
Ghadah supports research, knowledge mobilization, and the development of resources, evidence-based tools, and training programs for Re.Climate’s network of more than 5000 climate members. With a PhD in Communication and experience in spanning the academic, federal, and NGO sectors, she brings a unique understanding of effective research and knowledge mobilization practices in climate communication.